Tyszko’s theme of cultural politicisation is given acute emphasis with the work Absolut Hypocrisy, a piece which invokes a number of extremely potent and conflicting value systems. The work comprises a kit and instructions, the owner of the artwork using a stencil and creating the work according to the artist’s instructions. A quantity of real cocaine is placed within a mirrored vitrine, first having been passed through a stencil so as to spell the words ‘Absolut Hypocrisy.’ This makes reference to a vodka brand called Absolut, which has marketed itself by making knowing puns on the word absolut(e) in its advertisements, invoking the artworld and individual artists, as well as by sponsoring art events.

Using the medium of cocaine, Tyszko offers up his own, past experience, of a (now ended) twenty years of illegal drug use, to this brazenly commercial, legal model. In this way the artist puts his personal experience and art to the service of a militant challenging, exploring the corporate ‘dealing’ of a glamorously sanctioned, alcoholic psychotropia.
Illuminated with a spot, the twelve grams of highly illegal cocaine in Absolut Hypocrisy glisten and gleam in their prestigious vitrine, with ambiguous aura. The cocaine in the work has a black market value about £1000, further increased by its commodification into an artwork – confirmed in market terms by having been sold, at an exponential mark up, to a collector.

Tyszko says, ‘In making this work I have attempted to look at a number of value systems – political, artistic, personal and financial – and at the complex interrelationships between them.’ With Absolut Hypocrisy further and changed value systems are given to what is a simple, plant based substance, whose final co-opting by the artist within the contemporary art world further fetishises the drug, its value so increasing by a staggering factor.

‘Since prohibition,’ Tyszko continues, ‘a new paradigm has come into being, one that effectively fetishises the product and creates a value greater than its actual worth. The greater the distance it travels, the greater the value becomes, as more and more people interact within the externally imposed value system.’ Absolut Hypocrisy might, in some senses, be called a drug deal, the artist exploring, in a staggering provocation, notions of personal identity through consumption.